Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences
Delivering Data-Driven Personalization with Logan Bennett, Personalization Experience Lead at Carhartt
August 30, 2022
In this 10th episode of Beyond Conventional Marketing, Anushka and Logan discuss how the customer journey impact marketing strategies. The importance of the consumer journey, customer journey challenges, and being data-driven vs data flexible.
Dear marketers, learn the following: personalized consumer experiences should feel natural. Consumers should walk away with the feeling that interacting with your brand makes their lives easier and better.

But the question remains, how can you do that effectively?

Logan Bennett, Personalization Experience Lead at Carhartt, joins us to share his expertise in personalization. He also talks about how to set up the customer journey and the role of data in curating seamless personalized experiences and marketing strategies.

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