Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences
Making Personalization Meaningful For Your Customers with Anna Kloss, VP, Pricing, Promotion, Product, and Personalization at Vista.
July 26, 2022
In this 9th episode of Beyond Conventional Marketing, Anushka and Anna discuss advice on implementing personalization and best practices, what makes personalization complex, and what Customer Relationship Magic is at Vista.
Why is personalization crucial to your business success? And how can you approach customer personalization efficiently? These are great questions that require clear answers.

So we invited a true personalization professional on to the podcast.

Anna Kloss is the Vice President Pricing, Promotion, Product, and Personalization at Vista

Anna has extensive experience leading transformative commercial programs involving analytics-driven, data-heavy approaches with a focus on retail and consumer industries. 

She enables cross-functional teams to develop, test, and scale granular, impactful pricing, promotion, and personalization strategies.

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