Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences
How to Get More Value from Data Analytics with Lucas Johnson, Associate Vice President, Global Marketing at Zippo
June 15, 2022
In this 8th episode of Beyond Conventional Marketing, Anushka and Lucas discuss data’s role in the e-commerce space, Zippo’s best practices for aggregating and visualizing data, and Integrating a data-driven approach with the core values of a heritage brand.
This 90-year-old family-owned company has a big brand and huge market. One of the most important changes in the last 90 years — and especially recently — is how they’ve leveled up their use of data.

More information about Lucas and today’s topics:

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