Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences
Monster Energy VP of Digital Marketing & Gaming, Kyle Maurer, with a Quick Guide to Human-Based Marketing
April 26, 2022
In this 6th episode of Beyond Conventional Marketing, Anushka and Kyle discuss understanding and connecting with the consumer, generationally, layers of audience and the attention spectrum, the role of social media and peripheral touchpoints, and 3 questions you should be asking about attention.
Kyle Maurer , VP of Digital Marketing & Gaming at Monster Energy , about what marketing as a relationship really means. 

This is the fundamental tenet of human-based marketing:
Time is precious; therefore, attention is priceless.

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