Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences
Kacy Fabie, Head of Digital Marketing and eCommerce at Colour Republic LLC, Talks How To Build A Blooming Business Through E-Commerce
May 31, 2022
In this 7th episode of Beyond Conventional Marketing, Anushka and Kacy discuss the importance of logistics and customer experience in the fresh flower industry, building an e-commerce platform from scratch, and the philosophy of e-commerce brands to learn as you go.
To build a thriving e-commerce business goes beyond just digital marketing. You need to have the infrastructure, supply chain, digital processes, technology, and people in place — and to learn as you go.

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