Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences
How to Keep Current w/ Innovative Technology
October 5, 2021
In this 2nd episode of Beyond Conventional Marketing, Anushka and Orchid discuss how to use the Gartner Hype Cycle to identify innovation opportunities, evaluating whether new technology is important for your business or just interesting, resources and best practices for staying current with technology and innovation, and understanding the role of technology as a problem-solving tool and how to scale innovations.
Technology is the cutting edge of marketing innovation now and in the foreseeable future.

How do marketers make sure to stay on top of understanding tech and its myriad creative uses?

We interview Orchid Bertelsen, COO at Common Thread Collective, about the wisdom she’s learned about innovation, technology, and solving problems.

Check out this resource we mentioned in the episode:
Gartner Hype Cycle

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